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“Cooperations always are based on trust and on personal relations”   |   INSIGHT from CUSTOMER

           Prof. Uwe Karst  centered around LC­ICP­MS as well as LA­ICP­MS and   integration of their










                                                                      major product lines to
                       complementary MALDI­MS work.
                                                                      a larger  extent, which
                         Cooperations always are based on trust and on per­
                                                                      would be excellent es­
                       sonal relations, and a major reason for us to work with
                       Shimadzu equipment at a larger scale during my
                                                                      areas of speciation analysis and
                       Habilitation phase,  in which I had very  limited  equip­
                                                                      chemical imaging. This is one
                       ment, was an excellent relation with the local sales   pecially in our research
                       agent, who always was helpful to a much larger extent   of the major factors we are
                       than we could expect, and who just was an outstanding   trying to contribute to in
                       ambassador for the company. Of course, producing   our  cooperation  with  the
                       well­performing and robust instrumentation helps as   Shimadzu European Innovation Center on Imaging.
                       well, but the more complex the analytical challenges
                       get, the stronger dependency will there be on excellent   Take a look into the future:
                       communication and cooperation between individuals   What will happen in your research field and
                       on both sides. Additionally, in our current situation, a   how will the change influence the instru-
                       broad spectrum of imaging instrumentation from any   ments/procedures in ten years?
                       manufacturer is particularly attractive to us due to the
                       complexity of our analytical problems and the increased   To my opinion, this goes very much in line with my reply
                       chances to tackle the most difficult challenges.  to your earlier question: I am aware of the fact that
                                                                      your major markets of today are not the research areas
                       Could you share any requests that you have     we are currently working on and that your sales will
                       with respect to analytical and measuring       mostly go to the mass markets in the routine labs.
                       instrument vendors?                            However, we are facing an increasing degree of com­
                                                                      plexity, and being prepared to address this situation will
                       Let me start with a very general statement that is not   become even more important in the future. While the
                       addressed to any particular vendor at all: While the   medical imaging area will continue to expand due to its
                       world of analytical challenges is converging more and   immediate and obvious benefit for the patient/cus­
                       more, including even a vanishing “wall” between “or­  tomer, the chemical imaging area is harder to predict,
                       ganic” and “inorganic” analysis, there often are business   as the immediate necessity for the paying customer is
                       decisions of instrument vendors that lead to fragmen­  not as clear, thus hampering massive investments in
                       tation of product lines and separation of business units   this field. Regarding the scientific contents, there will
                       that are hard to understand in the light of the increasing   be massive progress in chemical imaging as well, lead­
                       complexity of analytical challenges. Sometimes,  I  wish   ing to strong optimism regarding the future develop­
                       scientists would be more involved in the business deci­  ment. However, reaching the mass markets in routine
                       sions at instrument vendors, as this is not a matter of   labs (medical, environmental, food) will require a signif­
                       rapid sales only, but of long­term business relations and   icant reduction of the costs per analysis and of the
                       business development in a complex market situation. It   need for highly qualified personnel. This can only be
                                 may be naïve to think that sometimes, wise   achieved by strong improvements regarding the speed
                                   long­term decisions should overrule   of the analysis (more spots per second in imaging
                                     rapidly profitable decisions, but it   mode), improved hard­  and  software integration and
                                      would accelerate technical prog­  possibly even strategic alliances between vendors of
                                        ress so much …                complementary instrumentation or between different
                                                                      divisions of one vendor. Let me conclude with the state­
                                              Back down to earth      ment that there is an increasing amount of light on the
                                              again, my wish would be   horizon, but that the full sunrise has to be earned by
                                                    that manufac­     hard work and smart decisions in academia and indus­
                                                      turers decide   try. We will do our best to contribute!
                                                        to improve



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